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V1 A [b]key visual[/b] is a piece of art released by an anime studio as a concept and showcase of how an upcoming anime project will look like, often a few months before its airing.

These are often in the form of posters with the [[copyright name]] prominently on it, focusing on the appearance of the main characters. Along with them are often released [[reference sheet]]s for the same characters.

Note that this is different from [[concept art]], which is instead for something that is/was still in production at the time of its creation.

Not to be confused with [[key_(company)|Key/VisualArt's]].
Updated by bot Sun, Sep 18 '22, 02:54